Are you sick of paying Online Travel Agents (OTAs) upwards of 25% for making reservations at your hotel? Looking for ways to drive more direct bookings online? Here are 3 ways your hotel can better compete against OTAs to drive more revenue through direct bookings.
Welcome to the last episode of The Stocki Exchange Marketing show for the season! In this episode, John wraps up a nine-episode run by going down to Lansing to talk with Chad Wiebesick from Pure Michigan to discuss all things Michigan and destination marketing. If you love Michigan, you don’t want to miss out! (more…)
Do you have an entrepreneurial spirit? Then this episode of The Stocki Exchange Marketing Show is for you! John is joined by Troy Daily of Daily Medias, Create TC, & more and Lance Hill of High Five Threads and Forward Inking to talk about marketing as an entrepreneur. These guys are two of the best in town, so you know it’s going to be a great conversation! (more…)
We’ve got another great episode of The Stocki Exchange Marketing Show coming at you this week! We’re joined by Kent Rabish of Grand Traverse Distillery and Chris Fredrickson of Traverse City Whiskey Co. to talk all things distilleries. With great information that’s just as tasty as the drinks, you don’t want to miss out! (more…)
We’ve got another episode of The Stocki Exchange Marketing Show coming at you! This week, John is joined by Michael Kent of Allen-Kent Photography and DC Hayden of DC Hayden Studios to discuss the role of marketing in photography and videography, and vice versa. With tons of insight into the images and video you see scrolling through your timeline every day, you don’t want to miss out! (more…)
It’s time for another episode of the Stocki Exchange Marketing Show! This week, John is joined by Anthony Craig from Georgina’s and Simon Joseph from Harvest TC/Roaming Harvest to talk marketing in the restaurant world. With knowledge and good food talk, what more could you ask for? (more…)
Welcome, and thank you for joining us for another edition of The Stocki Exchange Marketing Show! In this week’s episode, John is joined by Bill Kring of 9 & 10 News, Chris Warren of Midwestern Broadcasting, and Luke Haase, Owner of The Traverse City Ticker, TC Business News, and Northern Express. With all that talent and experience in the room, you don’t want to miss this conversation! (more…)
Welcome to The Stocki Exchange Marketing Show! In the inaugural episode, John Stocki is joined by Bridgett Beckwith from Short’s Brewing Company and Tina Schuett from Rare Bird Brewpub to discuss marketing techniques used in the craft beer world. With all the brew talk, the conversation is both fun and informative!