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Welcome to The Stocki Exchange Marketing Show! In the inaugural episode, John Stocki is joined by Bridgett Beckwith from Short’s Brewing Company and Tina Schuett from Rare Bird Brewpub to discuss marketing techniques used in the craft beer world. With all the brew talk, the conversation is both fun and informative!

The three talk about ways to convey a strong message through social media, web presence, and long form media such as podcasts to differentiate your company in a crowded market. Bridget and Tina discuss using videos and photos to fuel personal connections and traffic for both small, local brands and larger, established brands. The gang also spend time on the importance of mobile sites, and how mobile can affect marketing strategy and content.

Later, John asks the ladies about their favorite beers in One Word Answers and provides some of his favorites as well. John fields questions from the two about marketing width vs depth, how marketing on social media platforms is evolving, and more. To conclude, there’s a little talk about music, where to find Short’s and Rare Bird on social media, and an opportunity to win a $50 gift certificate to the Short’s Brewing Company!



2:27 – Bridget discusses using the Short’s story to connect with patrons.
4:37 – Tina’s thoughts on using pictures and visuals to fuel traffic and interaction.
10:53 – John’s thoughts on ROI and testing marketing methods to see what works.
12:15 – The crew goes in-depth on the importance and uses of mobile marketing.
16:00 – John asks Bridgett and Tina about their favorite beers during One Word Answers!
18:00 – Ask The Stocki Exchange gives our guests a chance to ask questions that are on their minds.
24:25 – Short’s and Rare Bird’s social media info, plus how to win a $25 gift certificates!

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Short's Brewing Company - 3 Color Main Logo - without Brewing Co Bridgett Beckwith Photo

Website: https://www.shortsbrewing.com/

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Website: http://rarebirdbrewpub.com/

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A massive THANK YOU goes out to Cherry Tree Inn & Suites & Legendary Lion Web Design for being show sponsors! Without them, you may have not heard about this show!


As a top Traverse City lakefront hotel, the Cherry Tree Inn & Suites’ amenities include complimentary breakfast, WiFi, and shuttle service.  Other amenities include indoor & outdoor pools and hot tubs. Rooms feature pillow-top mattresses, HD TV’s, docking stations, Starbucks coffees, and kitchenettes with microwaves, refrigerators, and sinks. Reserve today!


At Legendary Lion Web Design, we specialize in assisting entrepreneurs build their digital presence and grow to fulfill their audience’s needs. We’ll help you leverage the web to your full advantage to serve your industry, your clients, and yourself. It’s your web. Why not take a lion’s share of it? Get more information about our web design, brand design, search engine optimization and content development services at legendarylion.com or by calling 231-714-4932.



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