Welcome to The Stocki Exchange Marketing Show! In the inaugural episode, John Stocki is joined by Bridgett Beckwith from Short’s Brewing Company and Tina Schuett from Rare Bird Brewpub to discuss marketing techniques used in the craft beer world. With all the brew talk, the conversation is both fun and informative!
The three talk about ways to convey a strong message through social media, web presence, and long form media such as podcasts to differentiate your company in a crowded market. Bridget and Tina discuss using videos and photos to fuel personal connections and traffic for both small, local brands and larger, established brands. The gang also spend time on the importance of mobile sites, and how mobile can affect marketing strategy and content.
Later, John asks the ladies about their favorite beers in One Word Answers and provides some of his favorites as well. John fields questions from the two about marketing width vs depth, how marketing on social media platforms is evolving, and more. To conclude, there’s a little talk about music, where to find Short’s and Rare Bird on social media, and an opportunity to win a $50 gift certificate to the Short’s Brewing Company!
2:27 – Bridget discusses using the Short’s story to connect with patrons.
4:37 – Tina’s thoughts on using pictures and visuals to fuel traffic and interaction.
10:53 – John’s thoughts on ROI and testing marketing methods to see what works.
12:15 – The crew goes in-depth on the importance and uses of mobile marketing.
16:00 – John asks Bridgett and Tina about their favorite beers during One Word Answers!
18:00 – Ask The Stocki Exchange gives our guests a chance to ask questions that are on their minds.
24:25 – Short’s and Rare Bird’s social media info, plus how to win a $25 gift certificates!
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