Welcome to another great episode of The Stocki Exchange Marketing Show! On this episode, John is joined by Eric DeBoer from Grand Traverse Resort and Spa and John Paul Morris from Practical to talk about emotional marketing. Our guests provide some fascinating insight, so check it out!
The main focus this episode is on GT Resort and Spa’s new Get Up and Go campaign. Eric discusses the inspiration behind the idea, the process of pitching the idea to his bosses, identifying and crafting a real and authentic message to get across, and ways GT Resort and Spa are looking to market in the future. John Paul talks about the process of actually filming the campaign, the influences that went into the video, and capturing the energy and experiences of Northern Michigan.
Later, John asks his guests about golf and their preferred equipment for filming during One Word Answers. In Ask The Stocki Exchange, John explains what brought him home after years of living and working abroad, and how new mobile technology is affecting how businesses market themselves and their products & services. To end the show, we give you all the usual social media info for our guests, and we give away some free golf!
Eric DeBoer – Advertising & Creative Manager
Get Up and Go Campaign Site: http://www.grandtraverseresort.com/GetUpandGo
John Paul Morris – Owner
Behind The Scenes Blog for Get Up and Go Campaign: http://www.thisispractical.com/blog/2015/4/15/grand-traverse-resort-and-spa
Emotional #Marketing on the @StockiExchange Show w/@GTResort & @thisispractical is LIVE! https://t.co/fM711PViHU pic.twitter.com/jcjUHblpVM
— Stocki Exchange (@StockiExchange) November 27, 2015
2:22- 30-second clip of the campaign plus John and John Paul discuss how much footage was shot for the video.
3:59- John asks Eric what the inspiration was behind the Get Up and Go campaign and advertising without interrupting.
6:05- The guys give their thoughts on video becoming the most consumed form of media. SHOW LINK: The future media consumption is VIDEO! – http://bit.ly/1aBXkza
7:14- Eric details the process of getting the campaign approved and off the ground.
8:26- Eric explains how social media will be used to boost and support the campaign.
9:56- The three talk about capturing an emotion and feeling that people can relate to in a video.
14:00- John Paul discusses the most difficult parts of filming.
16:31- Eric gives his thoughts on the future of marketing for GT Resort and Spa, including an increase in video and live-streaming apps like Periscope.
18:13- John Paul talks about how professional looking footage will always be important and how breaking conventional marketing rules can lead to new opportunities.
21:45- One Word Answers! John asks Eric about golf and asks John Paul if he’s a Nikon or Canon man.
22:32- Ask The Stocki Exchange! John discusses coming back to Northern Michigan after being overseas.
23:40- John discusses how new technology and mobile trends are having a huge influence on marketing.
27:50- Social media info, we give away some golf and outro.
A massive THANK YOU goes out to Cherry Tree Inn & Suites & Legendary Lion Web Design for being show sponsors! Without them, you may have not heard about this show!
As a top Traverse City lakefront hotel, the Cherry Tree Inn & Suites’ amenities include complimentary breakfast, WiFi, and shuttle service. Other amenities include indoor & outdoor pools and hot tubs. Rooms feature pillow-top mattresses, HD TV’s, docking stations, Starbucks coffees, and kitchenettes with microwaves, refrigerators, and sinks. Reserve today!
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