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Do you have an entrepreneurial spirit? Then this episode of The Stocki Exchange Marketing Show is for you! John is joined by Troy Daily of Daily Medias, Create TC, & more and Lance Hill of High Five Threads and Forward Inking to talk about marketing as an entrepreneur. These guys are two of the best in town, so you know it’s going to be a great conversation!


John talks with his guests about the role marketing plays in expanding a small business and how vital word of mouth can be to growth. Troy and Lance also discuss how personal branding plays into being an entrepreneur, using social media to promote their brands, and how to create a two-way conversation with their followers. John also asks the two how they determine the split between marketing locally and marketing to a wider audience, and new trends they’re interested in.

During One Word Answers, Troy and Lance detail what they would do with $10,000 to spend on marketing. Later, in Ask The Stocki Exchange, John talks SEO and the process behind it, building relationships, and getting a leg up in the digital world. At the end of the show, we tell you where you can find our guests online, and we have a whole slew of High Five Threads gear to giveaway!



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Click logo to access the website for each company!

Click logo to access the website for each company!


2:15- Lance talks about marketing and word of mouth plays into Forward Inking and High Five Threads.
4:04- Troy talks about using local, on the ground marketing to spread his message.
4:55- Lance and Troy discuss their personal branding in relation to their businesses.
7:09- Lance explains the importance of using social media to have a conversation with your customers.
8:28- Troy goes over the difficulties and benefits of running social media for multiple brands.
9:24- John asks our guests about how much they invest in marketing locally versus a wider scale.
11:02- The guys talk new trends in marketing, including live streaming, knowing your audience, and video branding.
14:35- One Word Answers! John asks Troy and Lance what they’d do with $10,000 in marketing money.
15:50- Ask The Stocki Exchange! Lance and John talk b2b marketing, personal connections, and cross promotion.
17:48- John goes deep on SEO and the process behind it, plus how to optimize it for your company.
20:03- Social media info, our giveaway, and outro.


A massive THANK YOU goes out to Cherry Tree Inn & Suites & Legendary Lion Web Design for being show sponsors! Without them, you may have not heard about this show!


As a top Traverse City lakefront hotel, the Cherry Tree Inn & Suites’ amenities include complimentary breakfast, WiFi, and shuttle service.  Other amenities include indoor & outdoor pools and hot tubs. Rooms feature pillow-top mattresses, HD TV’s, docking stations, Starbucks coffees, and kitchenettes with microwaves, refrigerators, and sinks. Reserve today!


At Legendary Lion Web Design, we specialize in assisting entrepreneurs build their digital presence and grow to fulfill their audience’s needs. We’ll help you leverage the web to your full advantage to serve your industry, your clients, and yourself. It’s your web. Why not take a lion’s share of it? Get more information about our web design, brand design, search engine optimization and content development services at legendarylion.com or by calling 231-714-4932.


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