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We’ve got another great episode of The Stocki Exchange Marketing Show coming at you this week! John is joined by Dianna Stampfler of Promote Michigan to talk all things Public Relations. This episode is jam-packed with great information, so sit back and enjoy!


The pair talks about both the distinction between PR and Marketing and how the two relate to one another. Dianna explains how PR has evolved over the years, and how technology and social media are shaping its future. The two also stress the importance of finding the correct context for your content, and ways to build business relationships that will benefit you and your clients. Dianna also expresses how a personalized, handwritten correspondence can still be effective.

In One Word Answers, John asks Dianna what she’d do with a case of 1961 Chateau Margaux wine, and the pair discuss high-quality wine in general. During Ask The Stocki Exchange, John talks about his experiences in working overseas and how it compares to working in  Northern Michigan, and Dianna explains the benefit of keeping in touch with your contacts. At the end of the show, we detail this week’s giveaway, and it’s a good one! We’re giving away a gift basket from Tony Rubleski, Dianna’s mentor and a guru in the marketing and PR worlds.



1:35- Dianna explains the difference between public relations and marketing.
4:10- Dianna talks about how PR has changed and grown since she started, and how social media factors in now.
6:59- The pair discuss the best ways to build relationships with contacts and send out releases.
10:00- John elaborates on content vs. context in relation to PR.
11:59- Dianna gives advice on knowing who you’re sending your content to.
13:23- Dianna discusses building value for yourself as a PR professional.
16:30- John talks about managing your online reputation and how to handle positive and negative feedback.
19:00- John asks Dianna about how to evaluate the value of a given media opportunity.
22:22- Dianna brings up how PR can help a business plan and budget for the future.
24:58- John and Dianna discuss the next big changes in PR.
27:55- Dianna talks about how handwritten notes still have a place in business.
30:33- One Word Answers! John and Dianna have a little wine talk.
31:47- Ask The Stocki Exchange! John talks working overseas compared to working here.
33:47- John hammers home the importance of having good relationships in business.
37:45- Dianna tells a story of how keeping in touch with contacts pays off.
39:20- Social media info, we outline the details on our giveaway and outro.

Dianna logo_edited

Website: http://promotemichigan.com/

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A massive THANK YOU goes out to Cherry Tree Inn & Suites & Legendary Lion Web Design for being show sponsors! Without them, you may have not heard about this show!


As a top Traverse City lakefront hotel, the Cherry Tree Inn & Suites’ amenities include complimentary breakfast, WiFi, and shuttle service.  Other amenities include indoor & outdoor pools and hot tubs. Rooms feature pillow-top mattresses, HD TV’s, docking stations, Starbucks coffees, and kitchenettes with microwaves, refrigerators, and sinks. Reserve today!


At Legendary Lion Web Design, we specialize in assisting entrepreneurs build their digital presence and grow to fulfill their audience’s needs. We’ll help you leverage the web to your full advantage to serve your industry, your clients, and yourself. It’s your web. Why not take a lion’s share of it? Get more information about our web design, brand design, search engine optimization and content development services at legendarylion.com or by calling 231-714-4932.

Show Produced By

Stocki Exchange

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