We’ve got another great episode of The Stocki Exchange Marketing Show coming at you this week! We’re joined by Kent Rabish of Grand Traverse Distillery and Chris Fredrickson of Traverse City Whiskey Co. to talk all things distilleries. With great information that’s just as tasty as the drinks, you don’t want to miss out!
The three talk about how to market your business in a heavily saturated area, including the benefits of joining a local membership organization and the importance of good tasting rooms. Kent and Chris also give praise to the Pure Michigan campaign and other local movements that have increased traffic for local Michigan businesses. The discussion moves to how mobile is changing how people search and interact with a business, and the best ways to make your websites and social media mobile-friendly. John further elaborates on how Google and other big tech players influence SEO and the tools they provide to help you keep up with everything.
In One Word Answers (which never actually turn out to be just one word!), Kent and Chris give some of their favorite non-distilled beverages. In Ask The Stocki Exchange, John talks using microcontent to build relationships with your consumers, how to use Twitter effectively, promoting posts to reach your target market, and how on-the-ground old school marketing can still drive results. To close out, we give away a couple tours of our guests’s distilleries, and share all their social media accounts!
2:08- Kent and Chris talk about how they market themselves in the heavily saturated area of Northern Michigan.
4:10- John asks the guests about the appeal of joining a membership organization.
5:50- Chris starts the discussion on how Pure Michigan and other local campaigns help small businesses.
8:08- Chris and Kent detail how they utilize their taste rooms to connect with people.
11:25- The three talk about mobile marketing and how to make a mobile-friendly website.
12:12- Chris and John go over how responding to users on social media is a major key in marketing.
16:58- The crew talks about how Google filters mobile-friendly search results, plus we give you a link to check if your site is mobile-friendly!
18:40- One Word Answers! We find out what beverages are Chris and Kent’s favorites!
19:54- Ask The Stocki Exchange begins! John talks about keeping up with all the latest trends in marketing.
20:28- John explains how responsiveness and microcontent can help a small business prosper.
23:38- Chris asks about the best ways to use Twitter effectively.
26:40- Kent asks about the best ways to use local events to help tie into your marketing.
28:12 – John explains how ground marketing can still be used to generate major traffic.
30:23- John lists some of the most important social sites to focus on.
32:18- Our weekly giveaway, social media info, and outro.
Chris Frederickson | Owner – Traverse City Whiskey Co.
Kent Rabish | Owner – Grand Traverse Distillery
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