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Welcome to the last episode of The Stocki Exchange Marketing show for the season! In this episode, John wraps up a nine-episode run by going down to Lansing to talk with Chad Wiebesick from Pure Michigan to discuss all things Michigan and destination marketing. If you love Michigan, you don’t want to miss out!

John and Chad discuss a wide variety of topics, including user-generated content, staying current with trends in marketing and social media, and identifying what platforms your target market use. Chad talks about marketing Michigan internationally, the innovation and forward thinking of Pure Michigan’s web design and partnerships, and how they’re using live streaming to interact with people from across the globe. Chad also explains working with Google to give users an unprecedented look at Michigan through the Trekker Loan Program on Google Maps.

In One Word Answers, John asks Chad about his favorite destination not in Michigan (spoilers: Chad doesn’t follow the “not in Michigan” part). During Ask The Stocki Exchange, John talks about some common marketing mistakes to avoid when starting a business, knowing where you should focus your energy on social media, and interacting with your users instead of just talking at them. As always, we give you all the web info you need to keep up with all things Pure Michigan at the end.

We would like to extend a huge thank you to everyone for watching The Stocki Exchange Marketing Show over the past few months. We couldn’t have made this successful without you, and we hope that we were able to give you a wealth of good knowledge you can use to make your business thrive. If you have any questions for John, please don’t hesitate to contact us on Facebook, Twitter, or YouTube. Your questions may end up on a future episode of The Stocki Exchange Marketing Show! Stay tuned in the future, we’ve got some good things coming your way…


Chad Wiebesick – Director of Social Media & Interactive Marketing
Michigan Economic Development Corporation & Pure Michigan
Email: wiebesickc@michigan.org

UPDATE: Chad is now the Vice President of Integrated Marketing and Communications at Visit Ann Arbor.
Email: CWiebesick@annarbor.org


Website: http://www.michigan.org or http://puremichigan.com

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1:51 – Chad discusses how user-generated content can be used to communicate more effectively than traditional advertising.
4:06 – Chad explains the importance of staying on the cutting edge of what’s trending and trying new platforms and tactics.
5:31 – John asks Chad about the international market and where Pure Michigan is focusing.
5:59 – Chad talks about Pure Michigan’s mobile-friendly website and how it improves SEO and makes marketing and web design more manageable.
8:59 – Chad discusses how Pure Michigan uses different social media platforms to capture different target markets, and using analytics to track it.
10:53 – John asks Chad about live streaming and how it draws users and travelers from around the world.
13:00 – Chad talks about the partnership with Google and the Trekker program in Google Maps, and how other business can use this to show off their locations online.
16:32 – One Word Answers! John asks Chad where he’d like to visit not in Michigan.
17:20 – Ask The Stocki Exchange! John discusses how businesses need to understand their target market and how to reach said market through social media.


A massive THANK YOU goes out to Cherry Tree Inn & Suites & Legendary Lion Web Design for being show sponsors! Without them, you may have not heard about this show!


As a top Traverse City lakefront hotel, the Cherry Tree Inn & Suites’ amenities include complimentary breakfast, WiFi, and shuttle service.  Other amenities include indoor & outdoor pools and hot tubs. Rooms feature pillow-top mattresses, HD TV’s, docking stations, Starbucks coffees, and kitchenettes with microwaves, refrigerators, and sinks. Reserve today!


At Legendary Lion Web Design, we specialize in assisting entrepreneurs build their digital presence and grow to fulfill their audience’s needs. We’ll help you leverage the web to your full advantage to serve your industry, your clients, and yourself. It’s your web. Why not take a lion’s share of it? Get more information about our web design, brand design, search engine optimization and content development services at legendarylion.com or by calling 231-714-4932.

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