We’ve got another episode of The Stocki Exchange Marketing Show coming at you! This week, John is joined by Michael Kent of Allen-Kent Photography and DC Hayden of DC Hayden Studios to discuss the role of marketing in photography and videography, and vice versa. With tons of insight into the images and video you see scrolling through your timeline every day, you don’t want to miss out!
The crew discusses the benefits of videos versus photos for marketing, and how to optimize the reach of each. DC and Michael both talk about how the short attention span of social media and mobile browsing influence how they create content. The two detail some of their biggest challenges, what they think the future holds in the realm of video and photo, and what they’d do with $10,000 to put towards marketing.
In One Word Answers, we find out if DC and Michael are Nikon or Canon guys, and the reasoning behind their answers. During Ask The Stocki Exchange, John weighs in on where video and photo are heading in the world of marketing, including microcontent and creating brand impact in small amounts of time. John also emphasizes the importance of mobile reach, having a good writer, and connecting to your audience through the correct mediums. To wrap things up, we outline all the social media info you need to follow DC and Michael!
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