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We’ve got another episode of The Stocki Exchange Marketing Show coming at you! This week, John is joined by Michael Kent of Allen-Kent Photography and DC Hayden of DC Hayden Studios to discuss the role of marketing in photography and videography, and vice versa. With tons of insight into the images and video you see scrolling through your timeline every day, you don’t want to miss out!


The crew discusses the benefits of videos versus photos for marketing, and how to optimize the reach of each. DC and Michael both talk about how the short attention span of social media and mobile browsing influence how they create content. The two detail some of their biggest challenges, what they think the future holds in the realm of video and photo, and what they’d do with $10,000 to put towards marketing.

In One Word Answers, we find out if DC and Michael are Nikon or Canon guys, and the reasoning behind their answers. During Ask The Stocki Exchange, John weighs in on where video and photo are heading in the world of marketing, including microcontent and creating brand impact in small amounts of time. John also emphasizes the importance of mobile reach, having a good writer, and connecting to your audience through the correct mediums. To wrap things up, we outline all the social media info you need to follow DC and Michael!



  • 2:44 – DC discusses the best uses of video in marketing, and how it’s evolved in the last five years.
  • 4:23 – Michael talks about how photos can compete with video in the digital world.
  • 6:13 – The three talk about creating short, easily consumable media to market a brand.
  • 8:07 – The influence of smartphones and social media on video and photos is discussed.
  • 13:08 – DC and Michael detail their biggest challenges right now.
  • 15:40 – John asks how DC and Michael would use $10,000 for marketing.
  • 18:48 – The crew go over the role of personal branding in marketing success.
  • 20:04 – DC and Michael talk about how the transition to mobile first has impacted their businesses.
  • 24:22 – Michael talks about the importance of authenticity to a successful brand.
  • 27:07 – One Word Answers! We find out if DC and Michael prefer Nikon or Canon, and why!
  • 30:08 – Ask The Stocki Exchange! John lays out what he sees for the future of video and photos in marketing.
  • 34:57 – John stresses the importance of having a good writer, and knowing the correct context to reach your audience.
  • 37:56 – Social media links, giveaway details, and outro.



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Website: http://allen-kentphotography.com/

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11717523_10206682037467263_2022051213595562853_o DC Hayden Studios Logo

Website: http://dchaydenstudios.com/

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A massive THANK YOU goes out to Cherry Tree Inn & Suites & Legendary Lion Web Design for being show sponsors! Without them, you may have not heard about this show!


As a top Traverse City lakefront hotel, the Cherry Tree Inn & Suites’ amenities include complimentary breakfast, WiFi, and shuttle service.  Other amenities include indoor & outdoor pools and hot tubs. Rooms feature pillow-top mattresses, HD TV’s, docking stations, Starbucks coffees, and kitchenettes with microwaves, refrigerators, and sinks. Reserve today!


At Legendary Lion Web Design, we specialize in assisting entrepreneurs build their digital presence and grow to fulfill their audience’s needs. We’ll help you leverage the web to your full advantage to serve your industry, your clients, and yourself. It’s your web. Why not take a lion’s share of it? Get more information about our web design, brand design, search engine optimization and content development services at legendarylion.com or by calling 231-714-4932.





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