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Recently, I had the opportunity to be featured on the Bidsy’s Small Business Society Podcast with Rob Barisoff! Listen to a quick 30-minute podcast where I talk about my experience traveling overseas while working for luxury European hotelier Kempinski Hotels. We then discuss what it takes for hospitality providers to consistently deliver on their brand promise! (more…)

The Department of Labor issued the long-anticipated final overtime rule May 18 and included an exempt employee threshold of $47,476—less than the proposed rule’s $50,440 but slightly more than double the old/current threshold of $23,660. The impact of the increase will escalate in coming years; the rule included a hike every three years in the minimum salary for exempt employees. The automatic increase will be based on the 40th percentile of the weekly earnings of full-time salaried workers in the lowest-wage Census region, the South. Employers must comply with the new rule by Dec. 1, 2016—a much longer time to comply than the minimum 60 days required of final rules. (more…)

Stocki Exchange Founder, John Stocki, recently joined the crew for Episode #81 of the One Thing Straight Podcast and talked about the latest marketing buzzwords. (more…)

Here’s a scenario.

You’ve thought about opening restaurants for some time now. You heard one just closed down and there is a super cheap lease available. Realtor tells you that it won’t last long as it’s a super high traffic area. It even includes all their kitchen equipment and dining room setup. BOOM. Cash in that 401k early and sign on the dotted line. You’re now a restaurant owner. But now what? (more…)

Targeting Millennials in Today’s Digital Age & How to create a killer Content Marketing Strategy! I’m excited to announce that I will be offering full-day training seminars together with the Michigan Lodging & Tourism Association as part of their Lodging Leadership Series in 2016! (more…)

Big shout out and Thanks You to Eric Hultgren (@polymathandvine) from MLive for inviting me to join him on the #EverythingIsMarketing Podcast! We chat about the upcoming 2016 year and what it holds in store for the travel industry who is desperately trying to target the lucrative millennial market! Subscribe to the Podcast on iTunes to never miss an episode and listen to the show below! (more…)

Welcome to the last episode of The Stocki Exchange Marketing show for the season! In this episode, John wraps up a nine-episode run by going down to Lansing to talk with Chad Wiebesick from Pure Michigan to discuss all things Michigan and destination marketing. If you love Michigan, you don’t want to miss out! (more…)

Welcome to another great episode of The Stocki Exchange Marketing Show! On this episode, John is joined by Eric DeBoer from Grand Traverse Resort and Spa and John Paul Morris from Practical to talk about emotional marketing. Our guests provide some fascinating insight, so check it out! (more…)

Do you have an entrepreneurial spirit? Then this episode of The Stocki Exchange Marketing Show is for you! John is joined by Troy Daily of Daily Medias, Create TC, & more and Lance Hill of High Five Threads and Forward Inking to talk about marketing as an entrepreneur. These guys are two of the best in town, so you know it’s going to be a great conversation! (more…)

We’ve got another great episode of The Stocki Exchange Marketing Show coming at you this week! John is joined by Dianna Stampfler of Promote Michigan to talk all things Public Relations. This episode is jam-packed with great information, so sit back and enjoy! (more…)

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