Tag: Traverse City

Google just announced that

“…Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.” (more…)

Facebook has recently changed its policy on “like-gating” in their platform policies.  Like-gating is the practice of requiring visitors to “Like” your page in order to participate in some kind of additional interaction such as a competition, giveaway, coupon, or reward. (more…)

What is a Marketing Strategy?

Marketing strategy is the long-term course of action design to optimize and deliver your brand’s message to various stakeholders resulting in achieving a sustainable competitive advantage. (more…)

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